Italy
Milan sneaker scene. Secondary priority.
Overview
- Population: 59 million
- Sneaker market: Strong in Milan, Rome. Growing resale.
- Vinted: vinted.it active
- Status: Active
Shipping
| Type | Carrier | Service | Cost to K4A | Customer Pays | Time |
|---|---|---|---|---|---|
| Service point | InPost | C2C | €6.20 | Free | ~3 days |
| Home | UPS | Standard | €15.30 | ~€9.95 | ~3 days |
Free service point delivery. Home delivery ~€9.95 flat.
VAT
- Rate: 22%
- Distance selling: €10k threshold
- Current: 21% Spanish VAT (within threshold)
Competition
- Vinted.it: Growing but less mature than FR/DE
- Local: Milan has consignment. Less outside major cities.
- Pricing power: Medium-High. Less competition.
K4A Advantage
- Fashion sensitivity: Italian buyers value style and condition
- Gap: Underserved by professional refurbishers. Mostly hobby sellers.
- Brand fit: Air Max fits Italian streetwear aesthetic